trust•wor•thy [truhst-wur-th ee] –adjective deserving of trust or confidence; dependable; reliable: that site is trustworthy. a motivation behind a writer’s blog: “I write accurately so I can be considered trustworthy.” what a good advertiser or sponsor looks for in a blog: “Let's find blogs that are trustworthy." what a publisher wants in a sponsor: “I protect my reputation; trustworthy sponsors only."