trust•wor•thy [truhst-wur-th ee]
- deserving of trust or confidence; dependable; reliable: that site is trustworthy.
- a motivation behind a publisher’s site: “We write accurately so we can be considered trustworthy.”
- what a good advertiser or sponsor looks for in a site: “Let's find sitess that are trustworthy."
- what a publisher wants in a sponsor: “I protect my reputation; trustworthy sponsors only."