trust•wor•thy [truhst-wur-th ee] –adjective deserving of trust or confidence; dependable; reliable: that site is trustworthy. a motivation behind a publisher’s site: “We write accurately so we can be considered trustworthy.” what a good advertiser or sponsor looks for in a site: “Let's find sitess that are trustworthy." what a publisher wants in a sponsor: “I protect my reputation; trustworthy sponsors only."